The nation behind the brand

There is no better sign of the importance of image and narrative in the 21st Century global economics and politics than can be found in the quarterly financial statements of the advertising industry.

Sir Martin Sorrell, chief executive of advertising and media giant WPP, said this week at an American Security Project event that the fastest growing segment in the company’s array of businesses around the world is government spending.

Narrative or image, however, is nothing without credible offerings, either to the global marketplace or to voters. “The best branding is good policy,” Sir Martin said. “National branding has a hard time overcoming bad policies.”

Read more at the American Security Project’s Flashpoint blog.